10 elements of successful Brand Activation

10 elements of successful Brand Activation

When planning and developing an effective brand activation, the main objective is to engage with consumers and giving them a brand experience that they will never forget. The stunts done by various brands around the world to grab attention of their target audience has led to viral marketing campaigns that ultimately lead to massive brand loyalty and awareness. This is the best way to acquire new customers and retain the current ones by building strong one to one relationships with them that may last forever.

After you have reviewed the list, check out the brand activation examples posted on our facebook fanpage,twitter or linkdin group and see how effective each brand activation really is and which areas they still need to work on. This exercise will help you think deeper and help you strategise your next brand activation plan.

 10 elements of successful Brand Activation:

1.    Is it Exclusive? Do you have exclusivity vs. your competitors?

2.    Brand Relevance Is it relevant to your Brand?

3.    Reach Does it have city-wide/ province-wide/national/international (your reach priority) reach amongst your target groups?

4.    Return on Investment What is the potential return on investment? Can you measure success? This is not always a financial return. Can you collect data (e-mails, business leads, opportunities, Facebook followers, tweets, engagement etc. etc)

5.    Expertise Does it leverage your company’s expertise or their unique selling point?

6.    Integration Is it integrated with the overall creative platform and does it work in multiple channels?

7.    Long-term potential-Does it have long-term potential and can it build equity from year to year?

8.    Amplification Can we amplify the program and get earned media?

9.    Uniqueness Is it unique and will it get people talking and participating?

10. World Class Is it a program that everyone would consider “World Class”?

Every factor doesn’t have to be checked but this list will help guide you in determining the activation’s potential for success and it’s alignment with your corporate strategy.

Give your feedback on brandstunts@gmail.com